Advertise
Reach people at the rate-decision moment
RBADay is for Australians checking what the RBA will do and what it means for their mortgage or savings. Sponsorship is direct, clearly labelled and sold by the month.
Simple placements, no programmatic clutter.
One sponsor per placement, no ad networks and no third-party ad tracking. Your message sits beside the information readers came for: the next decision, the current rate and what a move would cost them.
Predictable peaks
Eight RBA decisions a year, scheduled months ahead, each bringing a surge of readers checking the result.
High-intent readers
Mortgage holders, buyers and savers working out repayments, offsets and stress tests between decisions.
A trusted setting
Every figure links to the RBA, ABS or ASX. Sponsors never influence data, calculations or wording.
Audience
Current traffic figures, including decision-day peaks, are available on request.
Placements
Hero sponsor
Rates on request
A horizontal placement directly below the next decision date and current cash rate, the first thing every homepage visitor sees.
Best for a clear brand or lending message.
Calculator sponsor
Rates on request
A clearly separated placement beside the mortgage calculator, where refinancing, broking and savings services are most relevant.
The calculator stays independent; sponsor content never changes its results.
Content sponsor
Rates on request
A labelled card below the homepage economic data that readers check before each decision.
A compact format for a useful, specific offer.
Footer sponsor
Rates on request
A small placement above the site footer on every page.
Lightweight, site-wide brand presence.
Package
Decision-day takeover
Rates on request
The hero and calculator placements from the day before a decision to two days after, when traffic peaks.
Upcoming decisions: 8 Dec 2026 · 9 Feb 2027 · 23 Mar 2027 · 4 May 2027
How booking works
Email [email protected] with the placement and month or decision date you want. We confirm availability, then you send a headline (up to about 60 characters), a short description, a call to action, the destination URL and optionally a square logo. Campaigns start and end on the agreed dates automatically.
Sponsor copy must be accurate and comply with Australian consumer and credit advertising rules. We may decline campaigns that do not suit the site.
Labelling and reporting
Every live campaign is visibly labelled “Sponsored”. Links go through a safe redirect that counts clicks; we do not accept arbitrary redirect URLs. At the end of a campaign you receive daily impressions, clicks and click-through rate for your placement. Aggregate site engagement is reported separately and is not attributed to your campaign.